Road America Invests Millions To Improve Race Day Experience

New video display board being assembled in Turn 3 at Road America.

ELKHART LAKE, Wis., May 4, 2015  – Road America fans will now be able to experience all of the thrills and on-track excitement from several popular areas around the 640-acre facility thanks to four new networked high-definition (HD) LED video display boards. Currently, one video board is in place in the widely popular Turn 5, and the additional video boards will be permanently placed in Turn 1, Turn 3, Turns 7 and 8 and Turn 12.  For thousands watching from the stands and around the revered racetrack, the video display boards will deliver incredible views of the on-track action and unique content to keep fans engaged during events.

New asphalt going down in Turn 14 at Road America.

“We are constantly reinvesting funds to improve the fan experience,” said Road America President and General Manager, George Bruggenthies. “From our terraced seating in several locations around the facility, to our new video boards and even improved access and viewing areas along Turns 11 and 12, it is our intent to bring fans closer to the action. At Road America, we like to say ‘come for the experience and stay for the race’ and with all of these new improvements and technology we are confident that everyone will appreciate what we have done and what we intend to do in the future to make Road America a favorite place to be for generations.”

In addition to the new video boards, the 4-mile racetrack was resurfaced in several areas to improve the experience for participants. New pavement was added to Turns 5, 6, 8 and 14 – there were no changes to the width of the racing surface.

“We take great pride in not only improving the facility for fans, but for competitors as well,” Bruggenthies added. “We have many club events, schools, vehicle tests and private events at Road America and the integrity of the racing surface is just as important as our amenities, concessions, programs and many entertainment offerings. This new resurfacing project wasn’t immediately necessary but we wanted to make the improvements now to keep up with the demands that our 4-mile roadcourse endures throughout the season and we guarantee the track will be ready for our first event.”

Road America’s first event is quickly approaching, as legendary racing vehicles from around the world will compete at the Sportscar Vintage Racing Association (SVRA) Spring Vintage Weekend. Friday, May 15, through Sunday, May 17.

Gates will open to the public each day at 7 a.m. Advanced admission until May 6 is $40 for the 3-day weekend, $10 Friday, $20 Saturday and $20 Sunday. New for 2015, any student can show their ID at the gate and get $10 off the ticket price. As in previous years, kids 12 and under are always free with a paying adult. All races will run rain or shine. A tentative event schedule is available online at www.roadamerica.com

RacingNation Crew